Launched with a mission to support local artists and entrepreneurs, the Treasure Island Flea debuted Memorial Day 2011. Three years later the monthly event (every last full weekend) has become a Bay Area hallmark and is Northern California’s largest monthly gathering of artists, collectors, designers, crafters and food trucks. In addition the event showcases local musicians, entertainers and hosts a full bar with local wines, beers, and spirits. The event has been coined “the Festival of the Bay” and attracts an average attendance of 15,000.